ParadPomad.ru is a multi-brand online cosmetics store aimed at a wide audience. The assortment of the store includes goods for women from luxury brands to the mass market, and a separate section for men. The online store is part of the Picom.Int holding, which is the official distributor of a large package of cosmetic brands in Russia. Sells only original, certified products, from the official distribution. The online store is built in such a way as to be the most user-friendly, has a separate adaptive version for mobile devices and tablets.