Brand ALBA is focused on modern inhabitant of a megacity, business, successful, dynamic. The ALBA Corporation with respect LTD were able to understand and appreciate the preferences and tastes of the Russian buyers, which allowed us to formulate a new task to promote the philosophy of the European classics available for Russian buyers and to open the own production of shoes. Genuine leather, soft, brilliant suede, thoughtful design and quality construction, shoes established ALBA in the market as one of the leading brands. The development of seasonal collections maintained by ALBA designers taking into account current trends In Italian, ALBA means "dawn, beginning," so symbolic of the company's name reflected not only a geographical component, but also the conceptual orientation of the brand on the cutting-edge trends, technologies and materials in the creation of each model in the collection designed to become the legislator of images for lovers of the classics. The idea embodied in each collection of footwear and accessories ALBA, to create a competitive European product for the Russian market which meets all the canons of classic Italian style.