SVMOSCOW is a shop of avant-garde designers, opened in Moscow in 2001. Historically, SV represents the panel lines of the family of Comme des Garçons — Comme des Garçons, Comme des Garçons Homme and Junya Watanabe, as well as the brands Ann Demeulemeester, Damir Doma, Yohji Yamamoto, Maison Martin Margiela, Rick Owens (lines Hun, Lilies. DRKSHDW). SV was the first Department store of Russia, which began to sell Ashish, Haider Ackermann and Vetements. The latest additions to the brand list of the boutique-Balenciaga, Yang Li, the Row Raf Simons, Marni, as well as Undercover Jun Takahashi and Fear of God, which are presented exclusively in SVMOSCOW.
SV entered the list of top 10 new concept stores in the world according to Vogue.fr and British magazine i-d admired Zurab Sabanadze's interior of the shop.