Maxstore is an E-commerce website based out of Dubai. Maxstore was launched in December 2012 as the Lendmark Group’s venture into online retail. LandmarkShops allows the customer to shop for products from baby shop to Home Center. The site incorporates Shukran, the Landmark Group’s loyalty program. As of September 2014, Maxstore offers over 30,000 products for sale across women and men’s fashion, baby and child, toys and books, electronics, appliances and personal care categories.