The company "Bashmag" was founded in 1995 as a wholesale shopping organization by sales of shoes. In 1999 began the formation of the retail division of the company. Currently the chain has 60 stores in Russia. Of these, twenty-six stores located in Moscow, twenty-seven in Moscow region, seven stores in the regions: Tyumen (2), Orel, Tambov, Engels, Penza, Obninsk
The stores are located near metro stations and intersecting traffic flows, which provides high "throughput" and the necessary level of sales. Currently actively developing a network in the defense Ministry and Russian regions. The company has qualified personnel in management, marketing, advertising, planning, logistics, and retail sales.
The total number of employees is 1000 people, including retailers. The stores offer a wide range of shoes, 250 brands. Network of shops "Basmah" is designed for segment of buyers living in areas adjacent to the points of sale.
The network is characterized by a width and a depth range covering the needs of customers of all ages, and above average purchasing power. Currently the chain has 60 stores in Russia, in the near future plans to open eight stores.
From 1 April 2013 the company “Bashmag” launched its own store on the Internet. Now to make a purchase at your favorite store without leaving the house.
The company cares about its customers, constantly expanding the range and quality of products, constantly carries out actions aimed at increasing customer loyalty.