From 1992 to 1999, New Balance is a company with very high and stable annual sales growth in the sports market that allows it to become a 4-th in a row the world's largest company engaged in the manufacture and sale of sports shoes.
Despite the strong price competition co other manufacturers of athletic shoes, manufactures all its products in South-East Asia, New Balance is the only company that continues to develop the production of the shoes in their own factories in the United States and England. Jim Davis is convinced that local production leads to better quality control of footwear and a higher level of service to its dealer partners. This quality standard is the reason for the success of New Balance in the world. Today the company manages to remain true to their ideals laid down a century ago by William Riley — to be a constant innovator in the field of sports technologies, giving priority to quality over quantity produced shoes.