"Snow Queen" - the largest Russian network of multi-brand fashion stores. The opening of the company's first store was held in Moscow in 1998. Today, more than 100 stores of the company are open in both capitals and large regional cities.
For 14 years of its existence, the company "Snow Queen" has firmly established itself as an expert in the field of trade in outer clothing made of leather and fur. In 2006, the company's management decided to withdraw from the category format of stores, in favor of promoting the new concept of Total Look. The assortment of shops of the network was significantly expanded due to the addition of a segment of fashionable everyday clothes and accessories.
Creation of own trade marks, cooperation with the leading world manufacturers, dynamic development of the format of retail trade in accordance with international trends, carrying out large-scale advertising campaigns - all this characterizes the activities of the "Snow Queen". Today in any store "Snow Queen" you can pick up clothes and accessories to create complete fashionable and harmonious images for different occasions and any weather, without leaving the limits of one store.